White-label raffle platform
Launch a fully branded raffle platform on TheRaffle's storefront and admin, with none of the infrastructure to build.
A new revenue stream
Run draws under your own brand, or host them for other brands and earn a commission on every one.
Every draw has a go-live threshold, suggested from the prize and your costs. The prize is only drawn once sales reach it.
Fall short by the closing date, and the draw ends the way you chose:
A set number of tickets and a maximum raise of 2.5 to 10 times the threshold. The odds are known before the draw opens.
Built for high-value prizes, where a small ticket count makes the odds strong.
No ticket cap. You set the ticket price and the draw sells until it closes, so the odds move as it runs.
Built to keep selling: an open draw has no ceiling on what it raises.
From setup to launch
One admin takes you from an empty platform to your first live draw.
The Layouts screen. The operator switches the storefront from the Base layout to Plus and saves, and Plus goes live.
Settings, Brand, Colours. Seven colour roles change one by one to a new brand, and a storefront preview beside them follows.
The create-draw wizard steps through Prize and costs, Entry and pricing, Schedule and Review, then the draw is published and goes live.
White-label storefront
No frontend to design or build. Choose a layout, add your brand and content, and you're live on every screen.
A gallery of storefronts for different illustrative brands, in different layouts.
Illustrative brands, across layouts. One platform behind every one of them.
Powerful admin
Draws, hosts, customers, content and settings, managed in one place by your team.
Revenue, live draws, approvals and users, at a glance.
Create, schedule and publish draws, or approve what your hosts submit.
Sell ticket bundles or collectible card decks, with free entry and instant wins built in.
One sale mode per jurisdiction, set for your deployment.
Switch homepage sections on or off, rewrite the copy and curate what's featured.
Every image and clip in one place, and what's using each one.
Run your own draws or onboard hosts, and set commission for the platform, a host or a single draw.
Find any account, suspend or reinstate it, and cap what customers can spend.
Email and in-app messages for every step of a draw, written your way.
Fees and commission, platform details, legal pages and who on your team can do what.
Gamification & marketing
Instant wins, free ways in and creator codes come built into every draw, ready to switch on.
Hide instant wins inside paid purchases. You set how many there are, the published odds and the prize: free tickets or a gift of your choice.
Let new players in free with a claim code: one free ticket each, no purchase necessary.
Where decks are sold, every entry is artwork the player keeps, and the deck fans open the moment they reach for it.
Give each creator a claim code of their own, with its own share of free tickets, and see who is bringing players in.
Built around your brand
Every storefront below runs on the same platform and the same admin. Only the brand changes.
What you control
Illustrative brands. Colours and logos come from your brand settings; structure comes from the layout you choose.
Two ways to build
Launch on the ready-made storefront now. Build your own frontend when the API arrives.
For businesses that want to get to market quickly on TheRaffle's existing frontend.
For teams that want to build their own frontend experience while using TheRaffle infrastructure.
One platform
You run the admin. The platform does the work. Your customers only ever see your brand.
Entries, winners and activity flow back to your dashboard. When a winner is drawn, their details pass to the host.
See the admin, the storefront and your brand on it, in one walkthrough with our team.
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